Haier Opens New North American Headquarters

Joined by state officials and business leaders yesterday, Haier America opened its new headquarters in Wayne, New Jersey. Haier America, a subsidiary of the multinational Haier Group, moved from its Manhattan headquarters to a newly retrofitted 56,000-square-foot facility.

The move brings 200 staff members to New Jersey. The employees include several work sectors including legal services, marketing, human resources, information technology, consumer services, research and development, finance, sales, business units and operations.

The relocation to an expanded facility also allows the company to grow as it increases its U.S. footprint. Adrian Micu, president and CEO of Haier America, addressed the public and its U.S. employee base from the headquarters’ new general assembly room, which houses 125 theater-style seating, a 30-seat conference table and floor to ceiling projection screens.

“Haier America is committed to become a brand-name presence in the U.S. and as we realize new growth and our repositioning in this market, the new headquarters will allow us to accommodate that expansion,” stated Micu. “Haier has set forth a new vision for the organization, repositioning our U.S. market strategy so that consumers will come to view our product line as more than a series of individual, quality appliances,” he added. “Through increased awareness and confidence among American consumers in the Haier brand, they will come to realize Haier as the consumer choice for complete home solutions.”