Hallmark Introduces Home & Gift Collection

Hallmark is introducing a home décor line at the Atlanta International Gift & Home Furnishings Market, which begins January 12 and runs through January 19. The company said it developed the line to help consumers create spaces that are both stylish and comfortable.

The brand’s home and gift assortment includes a range of ceramic kitchenware, tabletop and beverageware, candle holders, seasonal and holiday decor, decorative accents, home entertaining designs, textiles, outdoor living, wall decor, as well as baby and other gift categories.

Hallmark Home will roll out the new décor line in national department stores and specialty retailers around the country through 2016, the company stated.

“Hallmark Home draws on a century of helping people connect with those they love most,” said Annie Bates, creative director, Hallmark Home. “With Hallmark Home, we’re using that unparalleled emotional expertise and the same creativity to design décor collections that help people express themselves through their décor, making creative, inspired, welcoming spaces in the place that matters most, their home.”

Anne Horton, Hallmark product manager, added, “Our collections make it simple for retail buyers to single-source memorable, customer-relevant home décor solutions, backed by the service and support of one of America’s most-loved brands. With Hallmark Home, retailers gain a trusted partner invested in their business. Our expertise in manufacturing and distribution mean retailers are ensured product availability, timely delivery, and the powerful pull-through created by more than a century of market success.”