Hamilton Beach Launches Brightline Personal Care Brand

Hamilton Beach Brands is launching Brightline, a new personal care brand. Brightline’s ADA-approved electric toothbrushes use sonic technology to lift away plaque and fight surface stains, the company said.

Each toothbrush also has a built-in two minute timer and a 25-day battery life making the brushes ideal for travel. The Brightline Adjustable Intensity and Five Mode toothbrushes have received the American Dental Association Seal of Acceptance, according to the company.

“Hamilton Beach is excited to introduce an affordable and reliable solution to oral care with our newest brand, Brightline,” said Scott Tidey, svp/sales and marketing, Hamilton Beach Brands. “Our line of rechargeable toothbrushes includes key features most requested by consumers at a competitive pricepoint.”

Brightline products are available for purchase now on Amazon. The company will showcase the toothbrush line at The Inspired Home Show on March 14-17, 2020, in Chicago.