Hamilton Beach Brands has entered into an exclusive multi-year distribution agreement with Bartesian to sell, market and distribute Bartesian-branded appliances.
A Bartesian beverage maker system is designed to create premium cocktails on demand. A capsule is inserted into the unit, strength of beverage is selected and a cocktail is created in just a few seconds, according to the company. Four reservoirs offer storage for various spirits.
Hamilton Beach will begin distribution of Bartesian products in the fourth quarter of 2018 and will sell throughout the U.S. and Canada at select retailers. The products will also be available to consumers through Bartesian.com.
“This strategic alliance, in addition to our partnership with Beam Suntory (the world’s third-largest premium spirits company), allows our innovative start-up the opportunity to extend our reach and share our love of premium cocktails with a broader audience across the U.S. and Canada,” said Ryan Close, CEO and co-founder of Bartesian.
“We always strive to bring new and innovative products to consumers and are excited to introduce a consistent and high-quality option for creating cocktails at home,” said Scott Tidey, svp/sales and marketing, Hamilton Beach Brands.
The Bartesian appliances are expected to be on display at the 2018 International Home + Housewares Show in Chicago at Hamilton Beach’s booth.