Hard Rock Brand To Expand Into Housewares

Hard Rock International is bringing its brand to the kitchen. The company has tapped Broad Street Licensing Group to create a licensed line of food, cocktails, beverages and housewares items.

Under the new partnership, the branded licensed products will include cookware, kitchen accessories, cutlery and barbecue tools.

“We are excited to be working with the Broad Street Licensing Group to bring iconic Hard Rock experiences to fans’ kitchens and backyard barbecues through our signature foods and musically inspired culinary tools and accessories,” said Mark Linduski, director of licensing at Hard Rock International. “Working with BSLG will aid Hard Rock in the continued expansion of our retail distribution and brand presence worldwide.”

According to the company, the new products will make their debut to consumers worldwide through key retailers in 2020.