Hard Rock International has appointed J&M Brands, a leader in brand extension licensing in Europe, to represent the dining, entertainment and hospitality brand and further expand Hard Rock’s retail presence throughout Europe.
The partnership will introduce Hard Rock branded products in multiple categories including home textiles, luggage and bags, housewares, electronics and premium apparel for the first time to the European market.
“We are excited to partner with J&M Brands to extend Hard Rock’s consumer reach in product categories that emphasize our music and entertainment roots,” said Mark Linduski, director of licensing at Hard Rock International. “Through J&M Brands’ long-term relationships with retailers and licensees, we will introduce a fresh collection of unique and innovative, lifestyle products that have never been available before for our European fans. We look forward to the new opportunities that will emerge as we work with J&M to expand our retail distribution and strengthen our brand presence worldwide.”
Earlier this year, Hard Rock International said it tapped Broad Street Licensing Group to create a licensed line of food, cocktails, beverages and housewares items for the U.S. market. Under the new partnership, the branded licensed products will include cookware, kitchen accessories, cutlery and barbecue tools.