Hayneedle Launches Furniture Promotion With Resort

Hayneedle.com has launched a promotional deal with East West Partners, a developer that is leading up a family-oriented, mountain-resort project in Snowmass Village, CO, which now includes a retail component.

The new East West project opened in December as the most recent phase of the Snowmass Village project. As it debuted, Jennifer Kros-Dorfmeyer, the e-tailer’s senior brand marketing manager, told HomeWorld Business, Hayneedle had the opportunity to provide furniture for The Collective, a community hub where residents and guests enjoy a range of programs, and to use that contribution as the basis for a promotion on its site.

Online, Hayneedle established a shoppable presentation of the Collective furniture complemented by a blog post that discussed the look, framed as a luxe lodge experience. Hayneedle also created a shoppable gallery to give shoppers further access to the product presentation.

As an additional component to the initiative, Kros-Dorfmeyer pointed out, the e-tailer gave Collective visitors and guests the ability to shop the furniture in the space via QR codes that connect directly to products as well as the gallery idea board.

Launched in mid-December, the promotion runs through the end of March, and Kros-Dorfmeyer noted, Hayneedle will be able to participate in other events in the space.