Helen of Troy is kicking off Pur Community, a new initiative from the company’s health and home division, which is designed to help municipalities experiencing water quality issues with immediate and cost-effective point-of-use filtration solutions.
By offering a range of products and resources aimed at improving access to safer drinking water, the initiative is tailored to address the unique challenges faced by communities across the country. In the past seven years, Pur said it has distributed over half a million point-of-use water filtration systems and replacement filters to help residents in affected cities through municipality partnerships and donations.
Pur Community will help municipalities design water quality programs across four key components, including consultation; products such as pitchers and faucet filtration systems; distribution; and resources such as educational materials.
“With an aging water infrastructure system, more and more communities across the country are experiencing water contamination issues,” said Mike Mitchell, director of advanced technologies of the health and home division at Helen of Troy. “Additionally, proposed legislation, such as revisions to the lead and copper rule, present an urgent need for interim solutions and each community requires a unique approach.”