Helen of Troy has launched the Revlon Salon one-step hair dryer and volumizer as a two-in-one styling tool.
According to the company, the new hair dryer builds on the success of its Revlon Salon one-step hair dryer and styler, which launched last year.
The new hair dryer features an oval brush design and is said to produce frizz-free volume and body. It also features ionic technology, a ceramic coating and nylon pin bristles. The hair dryer is designed to distribute air quickly and evenly, the company said.
“Consumer research confirmed the number one styling difficulty women face today is achieving body and volume with a smooth, frizz-free finish,” said Leah Bailey, president of global beauty for Helen of Troy. “By assessing what is currently on the market, we saw an enormous opportunity to provide a solution that directly addresses this consumer need.”
The Revlon Salon hair dryer will be available nationwide in September at Target and other specialty, mass, drug and food outlets.