In response to the ongoing COVID-19 pandemic, the High Point Market Authority is expanding fall market dates to spread out attendance and account for expected reduced capacity requirements for showrooms and buildings.
The Fall High Point Market will now take place over nine days from October 13 to 21 with buyers and industry members asked to select one of three, three-day periods during the nine-day market as their primary attendance dates.
Market participants can choose their dates during the online registration process. Domestic buyers and industry members have been divided into two regions based on the home state of their company headquarters. HPMA developed the regional breakdown in partnership with the International Home Furnishings Representatives Association to take into consideration the needs of sales reps and typical regional territories. Those in Region A can register for either Period I or II, while those in Region B can register for either Period II or III.
The states breakdown for each region and the dates included in each period can be found on the High Point Market website on the COVID-19 Updates page, www.highpointmarket.org/covid-19-updates. International buyers and media can select from any of the three periods. Student passes will only permit Period III attendance. For all participants, HPMA is encouraging showroom appointments.
To maintain fairness and ensure attendees adhere to the attendance schedules, HPMA reported, it is working with buildings to enforce a no early entry policy, wherein buyers won’t have access to buildings or showrooms prior to the opening day of market on October 13. The market authority is also working with exhibitors, encouraging them not to make any product commitments until the close of market, at which point all regions will have had a chance to attend and view product.
The market will apply dedicated health and safety measures including increased sanitation and cleaning efforts, social distancing requirements and enhanced medical services in an effort to create a safe and welcoming environment.
Registration for Fall Market will open in mid-July.
“We anticipate less restrictive guidelines for large gatherings this fall, but the need for increased safety measures will still exist,” said Tom Conley, HPMA president and CEO. “Although we have over 11 million square feet spread over 13 city blocks, likely allowing us to have upwards of 50,000 attendees on any given day, we want to be overly cautious and stay below that maximum each day so all guests feel safe and comfortable attending and visiting their favorite showrooms.”