The High Point Market Authority Partner Pop-Up series for the fall market runs October 19 to 23 in collaboration with industry partners Crypton, Monogram, and Steelyard.
The program is an opportunity for brands to engage with High Point Market attendees through educational programming, activations and networking opportunities. In its debut at the fall market, the program will feature three pop-ups:
The Crypton Patio. At the Showplace and IHFC passage next to the Transportation Terminal, the pop-up can function as an al fresco meeting, dining and relaxation stop. Visitors can pause for food yard games, hammock repose and local kombucha, cold press juice and food truck snacks.
Monogram Glass House. At the corner of Fred Alexander and North Hamilton Street, the pop-up features new Monogram luxury appliance lines dubbed the Statement collection and the Minimalist collection. Visitors can enjoy demonstrations by Food Network Chopped Champion Chef James Briscione and four idea sessions.
The Steelyard Airstream. At the corner of Commerce and Main, adjacent to The Point, the Steelyard Airstream is the distribution point for the Steelyard swag bag. Visitors can collect a swag bag, start the Nail Polish Trail, check out VIP passes to invitation-only events and get the inside scoop on what to do and see at market, as well take a sneak peek at the latest Steelyard tools.
“Driven by the overwhelming success of our first pop-up, The Point, we developed this program knowing that unique, experiential activations provide attendees with access to vital industry information and contacts in an engaging manner, all of which enhance an attendee’s overall High Point Market experience,” said Tom Conley, HPMA president and CEO. “It’s a positive and exciting addition to the market landscape, and we’re thrilled to partner with Crypton, Monogram, and Steelyard for the inaugural introduction of this series.”