Holidays Prompt New Panasonic Beauty Care Initiatives

Panasonic is introducing new beauty care appliances as part of a holiday push that incorporates other housewares categories. Beauty care introductions include a pair of hair tools, a facial steamer and an epilator.

The new products, as described by Panasonic, are:

  • The EH-NA65-K nanoe Hair Dryer. Designed with Panasonic’s nanoe technology, developed to capture moisture from damp hair and infuse it back into hair, the EH-NA65-K offers 1875 watts of power applied to three temperature settings and a cool shot button that provides an additional option. The product rolls out with a removable filter and three attachments: a diffuser, set nozzle and a unique-to-Panasonic quick-dry nozzle.
  • The EH-HS95-K nano Flat Iron. With five heat settings, the EH-HS95-K nanoe Flat Iron can produce smooth, straight locks even in exceptionally curly hair.  The product mounts ceramic coated plates that glide over hair delivering even heat and smooth, silky results.
  • The EH-SA31VP Facial Ionic Steamer. By imparting nano-sized steam particles that are 4,000 times smaller than normal steam, the EH-SA31VP Facial Ionic Steamer penetrates deep into skin to provide a six-minute spa hydration experience that opens pores while gently removing dirt, oil and makeup.  As a makeup primer, the product softens skin to create an ideal canvas for makeup application and can do so from a compact construction that fits relatively tiny vanity spaces.
  • The ES-ED90 Wet/Dry Epilator/Shaver. With a waterproof design that allows wet or dry use, the ES-ED90 Wet/Dry Epilator/Shaver uses 48 rotating tweezing discs to remove hair at the root and a pivoting head that adjusts to the contours of the skin through a 60-degree wide back-and-forth movement. Designed to for use as a multi-purpose beauty tool, the ES-ED90 comes with six interchangeable attachments including an epilation head, gentle epilation cap, epilation head for underarm/bikini, shaver head, pedicure buffer and bikini comb.

Suggested retail price for the EH-NA65-K nanoe Hair Dryer, the EH-HS95-K nanoe Flat Iron and the EH-SA31VP Facial Ionic Steamer is $179.95 while SRP for the ES-ED90 Wet/Dry Epilator/Shaver is $129.99. All products are currently available except the iron, which ships next month.

The Panasonic holiday push also covers the ES-WC30VP Compact Beauty Gel Nail Polish Remover at a $39.99 SRP, as well as products ranging from a JetForce vacuum to a microwave oven, toaster and kettle as well as a cell phone, home theater system and several flat-panel televisions.