On Monday, June 25, Evine Live launched its third annual Halfway to Christmas event, including 75 hours of live, holiday-themed programming.
The company characterized the event as a “great success” given response driven in significant measure by sales in new brands such as Nambe and Karen Didion, and by the home décor category where labels such as Mackenzie Childs, Fitz & Floyd and Waterford delivered strong revenues.
“The Halfway to Christmas event was 75-hours of live programming featuring this year’s hottest holiday must-haves,” said Evine spokesperson, Liz Joseph. “Throughout the event, we received calls from fans thanking us for putting on such an event as it helps them prep for what is often a busy and very chaotic time. Each year, the event gets bigger and better, and we love bringing a little holiday magic to the summer months because after all, it’s never too early to start preparing and scoping out those perfect gifts for your loved ones.”
Some event highlights, as provided by Evine, include:
- Sold 1,535 Mark Roberts Fairies plus 320 Elves
- Sold 2,365 Mackenzie-Childs Tea Kettles
- Sold 4,644 Ornaments between brands, with 3,383 from Waterford
- Sold 880 Santa offers between brands
- Sold 8,835 bowls between brands
- Sold 3,010 Mini Orion drones