Poshmark, a social commerce reselling platform, has launched a new element to the operation: Home Market, a web-based in-app marketplace to buy, sell and connect around home decor items.
Now, Poshmark shoppers and sellers can buy, list and search a wide selection of home decor products, the company stated, in addition to the 75 million listings in apparel, shoes and accessories already on the platform. New inventory supported in the Home Market includes products in segments including accents, wall art, holiday, bedding, bath, party supplies, office, and storage and organization.
Home has been one of the product categories most frequently requested by members of the Poshmark community, the company noted, adding that the Home Market addition represents the retailer’s first inventory expansion beyond fashion and makeup, bringing its social commerce model to a new retail sector.
Poshmark launched its Posh Market business in July 2018 and sustains a community of 50 million registered users, according to the company.
“With the launch of the Home Market, we’re taking our first step into broader lifestyle categories and expanding our social marketplace beyond the closet,” said Manish Chandra, Poshmark founder and CEO. “This market launch reiterates the power of Posh Markets to scale social commerce and enables Poshmark to continue transforming the e-commerce experience. ”