Home Improvement eRetailer Summit Adds Speakers To Conference Program

Jason Goldberg, a leading expert on connecting e-commerce with customer experiences, will offer advice and tips for omnichannel strategies at the upcoming Home Improvement eRetailer Summit, set to be held November 7-9 at the Hotel Monaco Chicago.

Summit organizers also announced the founders of a Chicago-based content creation agency and a popular DIY and décor blog will join a panel about working with influencers to craft authentic content.

Goldberg leads the Commerce Practice at Publicis.Sapient, a consulting firm that addresses today’s digital business transformation imperative. He is a fourth-generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1995. In the subsequent 20 years, Goldberg served as a principal customer experience architect for top retailers such as Best Buy, Target, and Walmart.

He has worked with more than 100 clients on the Internet Top 500. His Twitter feed, @retailgeek, is one of the most-followed e-commerce subject matter experts on the web, noted the summit. Goldberg is a member of the board of directors of shop.org, the digital retail arm of the National Retail Federation, which in 2017 named him to its “List” of people shaping the future of retailing.

The Influencer Panel during the Home Improvement eRetailer Summit adds Lauren Kelp, founder of Studio Alcott; and Casey Finn and Bridget Matkovich of the blog, The DIY Playbook. Kelp, Finn and Matkovich will join Ryan DeChance, director of discovery for The Grommet, an online and brick-and-mortar retailer of home improvement products. The panel’s moderator will be Deborah Shearer, founder and CEO of Table + Dine, a lifestyle branding and marketing studio.

“Influencer marketing is booming,” said Shearer. “But it’s also a new component to digital marketing, and organizations face new challenges and experiences when working with influencers.” Those challenges, said Shearer, include identifying the most relevant influencer to their brand, proving the value and ROI to company executives and negotiating terms.

Kelp’s Studio Alcott is a boutique agency for digital, print and editorial publications. After a decade of blogging partnerships through LaurenKelp.com with such clients as Elle, Martha Stewart, Starbucks, Nike and Kendall-Jackson, Kelp utilizes her first-hand digital influencer knowledge to help brands build stronger content and better campaigns.

Finn and Matkovich, two first-time homeowners, launched The DIY Playbook, in 2013. That blog— about projects they tackle with products they love— has snowballed to where it now gets 500,000 site visits per month, nearly all of whom are from women. Matkovich said that she and Casey prefer partnering with retail brands such as Lowe’s, HomeGoods, and Michaels that “don’t interfere with our personal voice” or stifle their creativity.

Matkovich and Finn and Kelp said their panel will help the Summit’s audience better understand how brands can establish long-lasting relationships with influencers. That might be especially true for brands that don’t have big marketing budgets, said Matkovich.

HomeWorld Business is the housewares media sponsor of the 2019 Home Improvement eRetailer Summit.

For information about attending the Summit, contact Sonya Ruff Jarvis, the Summit’s founder, at [email protected] or 203-295-3385.