The 2021 Home Improvement eRetailer Summit, scheduled for March 7-9 at the Aloft Chicago Downtown River North hotel, has designed its agenda with an eye toward providing insight into future market conditions and tools to help dealers plan for and respond to those conditions proactively.
“The summit has always strived to keep its attendees ahead of the curve, and we believe our upcoming agenda will again meet the high bar we’ve set,” said Sonya Ruff Jarvis, founder of the Home Improvement eRetailer Summit.
She cited Emarketer projections that pandemic-fueled e-commerce will rise 18% in 2020 and account for 14.5% of total retail sales.
The topics on the agenda for the 2021 Home Improvement eRetailer Summit include:
- An analytical perspective, from The NPD Group, of the home improvement ecommerce marketplace;
- A deeper dive into how top housewares retailers took advantage of the pandemic to capture more of their customers’ online transactions;
- A session that shows online retailers what they can learn from Amazon in terms of branding, distribution fulfillment, and consumer fraud protection.
The summit has also earmarked a session that identifies the five top retail tech trends and predicts which are likely to be temporary and which will endure.
The summit will devote two sessions to supply chain management: One that shares best practices for seamless delivery; and another that focuses on leveraging technology to alleviate delivery pinch points.
In helping to craft the agenda, the council’s members emphasized that the event build in time for questions and social interaction.
Council member Mike Hargrave, senior merchant at the discount appliance retailer Goedeker’s, thinks the summit’s scale— it limits attendees to under 100 people— is what sets it apart and creates this environment. “Presentations are welcoming and interactive; you’re not in the back of a giant auditorium [just]listening,” he said.
There will be ample networking opportunities for attendees and sponsors, Ruff Jarvis said. “We believe our agenda will stimulate a lot of discussion during the Q&As and networking periods,” she said.
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