Home Improvement eRetailer Summit Slates Education Lineup

ORLANDO— The educational program is set for the second annual Home Improvement eRetailer Summit, to be held September 13 to 15, at the Rosen Shingle Creek, here.

This summit is produced to help the hardware and tools, home décor, paint, housewares, lawn and garden, furniture, outdoor living, and flooring sectors develop winning e-commerce strategies.

The summit kicks off with a networking reception and dinner Wednesday, September 13. The educational program is set for Thursday, September 14. The summit culminates Friday with face-to-face meetings between e-retailers and suppliers.

This year’s summit features an expanded scope from hardware to housewares to large furniture, reflecting the steep rise of online selling in every aspect of today’s shopping experience, according to Sonya Ruff Jarvis, founder of the eRetailer Summit.

“Having attended the first Home Improvement eRetailer Summit, I saw first-hand the value of getting together with both vendors and other online sellers face to face,” said Elizabeth Ragone, svp/direct to consumer for Lenox. “It was a valuable, business-building experience— one that I am happy to return to this year as one of the event’s keynote speakers.”

Along with a host of top e-commerce experts, this year’s speaker lineup will feature a keynote by Alyssa Steele, dmm/home and garden for eBay.

HOMEWORLD BUSINESS® is the U.S. housewares media sponsor of the Home Improvement eRetailer Summit. HomeWorld Business editor-in-chief Peter Giannetti will moderate a Q&A with Bob Careless, sales manager for home and outdoor for D&H Distributing, exploring the delivery and logistics demands of e-commerce and the role of third-party fulfillment services.

For more information, visit www.eretailersummit.com.

Home Improvement eRetailer Summit

Educational Program

Wednesday, September 14

8:45 a.m. A Macro E-Commerce View

E-retail is exploding, while traditional bricks and mortar face a crossroads. Yet, the advances on both digital and traditional retail fronts are staggering. Both sides can learn from the other. Al Meyers, speaker, author, business development director, Kalypso.

9:45 a.m. State of the Home Improvement E-Commerce Marketplace

The latest data, analytics and trends on clicks versus bricks. The eRetailer Summit team will present this session: Sonya Ruff Jarvis, founder, Michael McLarney, partner and Beverly Allen, managing partner.

10:45 a.m. Content and Commerce

With an impressive background in digital merchandising that goes back to 1998, when no one knew really what digital merchandising was, with brands such as landsend.com and HSN.com, Elizabeth Ragone will share how you can shape a digital landscape that blends commerce, community and content into a whole new customer experience. Elizabeth Ragone, svp/direct to consumer, Lenox.

11:30 a.m. Ominchannel Experience:
What it all means?

The omnichannel experience is changing daily. This session will take a look at the opportunities of integrating omnichannel into your strategy and what that means for your internal capabilities, for your suppliers and ultimately for your customers on how they interact with your brand.

1:15 p.m. On the Front Lines: A Case Study

A case study from the CEO of Honey-Can-Do, a multi-national manufacturer of consumer products focusing on home storage, organization and garment care. Emily Olson-Torch, vp/e-commerce and marketing Honey-Can-Do International.

2 p.m. Demands of Delivery

Consumers are demanding fast deliveries of their orders, whether it’s ordering online for direct home delivery or ordering online with a pick up at store. These demands stretch online logistics and force logistic vendors to become creative in crafting programs that ensure on time delivery to meet the retailer and shopper needs. Peter Giannetti, editor-in-chief of HomeWorld Business will lead a Q&A with Bob Careless, sales manager for the home and outdoor division of D&H Distributing, a leading technology distributor of housewares and electronics.

3:15 p.m. Closing Keynote

Insights into e-commerce trends and leveraging the power of the new marketplace. Alyssa Steele, dmm/home and garden, eBay.