Home Products To Be Featured In New JC Penney Print Catalog

As shopping online continues to be a popular choice for a growing number of Americans, JC Penney is reaching back into its past to capture sales outside of its stores.

The department store chain said it is bringing back its print catalog, which it stopped publishing back in 2009. According to Reuters, the decision was made with data that showed many of JC Penney’s online sales were driven by what shoppers saw in print.

The 120-page catalog will feature items from the retailer’s home department and will be mailed to select customers in March.