The 2015 Chief Housewares Executive SuperSession (CHESS) will kick off on October 6 with a keynote panel discussion, “Lessons Learned Along the Innovation Continuum.” The panel of housewares CEOs will be moderated by HomeWorld Business Editor-in-Chief Peter Giannetti.
This year’s two-day CHESS conference, presented by the International Housewares Association, is set for October 6-7 in Rosemont, IL. The conference will focus on innovative strategies available to help housewares suppliers reach their target markets and will explore tactics such as launching a product via crowdfunding and partnering with Amazon, according to IHA.
The day-one keynote panel will explore how different housewares companies define and implement innovation across all aspects of their business: including product development, merchandising, marketing, operations and administration. “This panel will provide working insights on managing opportunities and obstacles along the path from concept to reality,” HomeWorld’s Giannetti said.
Following the day-one keynote session, futurist David Houle will explore “Brand Shifting: The Future of Brands and Marketing,” offering insight on what brand marketers must do to navigate the current and future disruptions of the next five to 10 years.
The day will close with a panel discussion on “Crowdfunding: The New Multi-Billion Dollar Launch Pad,” moderated by Evan Dash, CEO, Storebound and featuring panelists Terry Romero, Kickstarter; Mark Dziersk, managing director, Lunar; and Michael Liebowitz, founder, Solid Design.
Day two’s keynote presentation will feature retail analyst Dana Telsey, a regular guest on CNN and CNBC, who will offer a retail market analysis reporting on the leaders and laggards in the industry. Following Telsey will be John Manzella, president of Manzella Trade Communications, who will examine the U.S.-China trade and investment relationship and offering strategies for companies doing business in China.
In his presentation, “The Supply Chain Revolution,” Lee Clair, partner, Zubrod/Clair, will share insights into the changing role of 3PL in today’s housewares supply chain.
Carmen Nestares, kitchen and wedding category leader, Amazon, will close CHESS with an overview of how housewares suppliers can use Share of Heart to their advantage in partnering with Amazon.