Hot Tools, a Helen of Troy brand, said that its Professional 24K Gold One Step Pro Blowout Styler was named a winner in Allure’s 2020 Best of Beauty Awards as best “Hot Tools: Brush Dryer” within the Best of Tools Category.
Each year, thousands of products across the beauty industry are tested and selected by Allure’s editors and leading industry professionals in hair care, skin care, cosmetics, tools and more. The annual award is known as the beauty industry gold standard by consumers and beauty professionals since 1996.
“We’re honored that Hot Tools 24K Gold One Step Pro Blowout Styler has been recognized for an award as prestigious and well known as Allure’s Best of Beauty,” said Vanessa Sobers-Johnston, senior director of brand marketing at Helen of Troy. “As a category leader in styling appliances, Hot Tools believes that the best hair brands encourage creativity and experimentation, enabling and inspiring consumers to achieve their personal style and make it their own.”
The styler features a versatile oval brush with gently curved sides to smooth hair, along with rounded edges that help create volume from root to tip. The lightweight styling tool features 24k gold technology to help deliver even heat distribution, and the tool’s direct ion technology helps maintain a neutral charge on hair’s surface. The styler is also engineered with unique airflow vents to accentuate quick styling, along with rotating temperature control and three speed settings to provide styling control.
The Hot Tools Professional 24K Gold One Step Pro Blowout Styler products are available in-store and online at Ulta, Amazon and Walmart, and retail for an MSRP of $79.99.