Housewares Key In eBay Counter Prime Day Promotion

As retailers launch promotions to counter Amazon.com’s Prime Day marketing extravaganza, eBay has released a list of products it is discounting as part of what it calls its summer sale.

Smart Home Savvy is a key discount designation eBay has established and includes a two-back of Google Home Devices at 38% off. Other designations include the Confident Cook, under which a KitchenAid Mixer and a Breville Barista Express are 50% off, and a Ninja Blender is 60% off.

“Over the next two-days, eBay is offering shoppers extraordinary value on the things they love,” said Scott Cutler, eBay’s svp/Americas. “People everywhere can enjoy incredible deals during this hot summer savings season, and there’s no reason to pay membership fees.”

Although its market share trails Amazon’s, eBay is the number two e-commerce retailer in the U.S., according to eMarketer.