Turning supermarket shoppers into housewares buyers, how Millennials shop, color and design trends, and consumers’ mindset about color will be explored during the keynote educational sessions at the upcoming 2016 International Home + Housewares Show.
The programs are held in the Grand Ballroom/S100 of the South Building and are free to all show attendees. Sessions include:
“Turning Food Shoppers into Housewares Buyers.” Opening the show at 7:30 a.m. Sunday, March 6, Todd Hale and a panel of category experts and retailers will discuss the supermarket and provide an understanding of the major shopper segments of kitchenware to help attendees define their needs and preferences.
“Millennials: A Top Trend for 2016.” Tom Mirabile, IHA’s trend expert and svp/global trend and design at Lifetime Brands, will offer more insight into this influential consumer group, in his seminar at 7:30 a.m. on Monday, March 7.
“Color/Design at a Crossroads: Finding the Most Directional Trends.” At 12 noon on Monday, March 7, IHA’s color/design forecaster and executive director of the Pantone Color Institute, Leatrice Eiseman, will demonstrate where the color trends are coming from and where they are going in future.
“Color and Emotion: Mining the Consumer Mindset.” At 12 noon on Tuesday, March 8, Eiseman will further discuss the connection of color and emotion and how this can help retailers and suppliers to both understand and appeal to current consumer mindsets.
The Housewares Show will be held March 5-8 at Chicago’s McCormick Place.