HPMA Launches Fall High Point Market Registration Microsite

The High Point Market Authority has opened online registration for the Fall High Point Market, scheduled for Tuesday, October 13, through Wednesday, October 21 at the new microsite www.highpointmarket.org/hpmktsafe.

The new portal provides access to safety measures planned for the fall market in response to the ongoing COVID-19 pandemic.

The fall market will run on a nine-day schedule, a change that represents the first part of the safety initiative. The structure for the upcoming market will allow for social distancing and expected reduced capacity requirements within buildings and showrooms. In the registration process, domestic buyers and industry guests will select their three-day primary attendance period based on the designated region for the home state of their company’s headquarters.

HPMA is encouraging those interested in market participation to register in advance. They then can receive their passes through the mail prior to the event where onsite registration options will be minimal. All registrations completed by October 2 will generate advanced passes. New buyers must pre-register by October 9 for advanced pass approval.

HPMA will update the microsite regularly with additional details. In coordination with local and state health officials, HPMA will provide more specific guidelines for exhibitors, staff, and attendees, which it will share closer to the fall market to include the most up-to-date information.

“With the industry feeling the effects of pent-up demand for residential furnishings, access to High Point Market exhibitors and their product offerings this October will be crucial for retailers and designers,” said Tom Conley, HPMA president and CEO. “Our proactive efforts to implement safety measures in advance and onsite during market are a critical component of our fall market plan. Keeping the health of our industry and community a top priority, we will continue to revise and revisit the tenets of our plan to ensure we are meeting or exceeding all suggested and mandated guidelines this fall.”