The High Point Market Authority has updated its New Product Premiere program.
Designed as a review of what’s upcoming in home fashion at the biannual High Point furnishings markets, the program gives a view to what design industry experts, furniture manufacturers and media partners might be up to at the event. With a current focus on new products debuting at the April 6 to 10 Spring High Point Market, the program functions as a show sneak peek.
A New Product Premiere initiative kicks off on Monday, February 18, with a week-long social media focus on Inspiration Week, when each of HPMA’s eight 2019 Style Spotters will drop new product focused posts on the High Point Market social media channels.
A week-long podcast series with LuAnn Nigara follows Inspiration week. In March, HPMA will reveal a new product Pinterest board and, through social media, encourage industry members to generate their own inspiration boards, blog posts, social media posts or other digital content and then share it using the hashtag #HPMKTinspired.
“We know new product is a top priority for market attendees, meaning this sneak peek into what’s coming to spring market is not only an opportunity to generate excitement but also a vital component to advanced market planning,” said Tom Conley, HPMA president and CEO. “This program has successfully kicked off the new product discussion for several years now, but these new elements will certainly enhance the conversation by increasing the interaction and inviting broader participation.”