HSN has appointed Fiona Dias to the company’s board of directors.
She currently is the principal digital partner at Ryan Retail Consulting, a global consulting firm, a position she has held since 2015. Previously, she spent three years as chief strategy officer of ShopRunner, an online shopping service. Her retail experience includes a tenure as chief marketing officer at Circuit City.
“Today, the experience of shopping is as important as the products sold,” said Arthur Martinez, chairman of HSN’s board. “We truly believe that the companies that know how to create experiences and harness technology while leveraging deep insights and analytics about what customers want will succeed in this new era of retail. Given these important market forces, Fiona’s extensive depth of retail, digital and marketing experience make her a strong strategic asset to HSNi.”