HSN Catalog Brands Debut Virtual Reality App

HSN, Inc. has launched an augmented reality (AR) design app across two of its home and lifestyle brands within the company’s Cornerstone portfolio: Frontgate and Ballard Designs.

The experiential mobile technology, powered by augmented commerce leader Cimagine, allows users to virtually place desired objects in their own homes, and engage with more than 1,000 home décor and furnishings, company officials said. The easy-to-use app utilizes the device’s camera to scan the room, then overlays the product in a realistic, 3D immersive experience, showing the size, color and aesthetic of the furniture in that specific room.

The app also allows the user to select and visualize more than one product in the room and share the virtual design with others and crowd source design ideas.  The free app for smart phones or tablets is available for download at Frontgate and Ballard Designs.

“We remain committed to delivering excellent customer experiences— including offering great product presented in a compelling way,” said Judy Schmeling, president of Cornerstone Brands. “By leveraging the power of technology, we are able to offer a differentiated and immersive shopping experience allowing consumers to engage virtually with our brands.”