HSN and Good Housekeeping magazine are teaming to build on the former’s American Dreams initiative and launching a nationwide search to find the next great entrepreneur with a new and unique product.
“HSN has a long legacy of cultivating entrepreneurs and introducing innovative products,” said Bill Brand, president, HSN. “Our customers look to us as a trusted source for discovering compelling new products, and the partnership with Good Housekeeping will allow us to further our reach. We know there is a strong synergy between HSN’s customers and Good Housekeeping’s readers, and we can’t wait to leverage our audiences to uncover solution-driven products.”
The selected entrepreneur will be featured on HSN to introduce their brand to the network’s 96 million households and in the magazine, reaching its more than 25 million readers, according to the companies. The winner will also have their product tested in the Good Housekeeping Institute, for the opportunity to receive the Good Housekeeping Seal for one year. The Seal, introduced in 1909, is among the most recognized consumer icons in the world and is also backed by a limited warranty that provides a replacement or refund for up to $2,000 if a product proves defective within two years of purchase.
“Readers come to Good Housekeeping for the lowdown on the latest technologies and innovations,” said Jane Francisco, editor-in-chief of Good Housekeeping. “When they see the GH Seal, they know that product has been rigorously tested and vetted by a team of expert scientists and engineers— giving them confidence in their purchase. Over the past 130 years, it has never offered an opportunity to entrepreneurs in this capacity and we are thrilled to see all these talented inventors present.”
The collaboration will culminate at the end of August when 100 finalists will descend on HSN’s St. Petersburg headquarters for three days of judging and finalist selections by an executive panel of industry professionals. Ten finalists will be selected in September and featured in the December issue of Good Housekeeping, on newsstands on November 15.
The public will be invited to vote on their favorite product beginning November 16, and those votes will be taken into consideration in choosing the final winner. HSN and Good Housekeeping will partner in determining the winner based on ingenuity, quality and public response of the product. The winner will also appear in Good Housekeeping’s April 2017 issue and will be invited to sell their product on-air at HSN following the issue release.