HSN Holiday Promotion Spotlights Key Brands

Among its initiatives for the holiday season, HSN will leverage ongoing and exclusive relationships it has with celebrity chefs Curtis Stone and Wolfgang Puck, luxury product developer Wedgwood, and fashion designer Iris Abfel, the retailer revealed at a press event in New York City Thursday, October 13.

Stone has reached back to his roots in Australia to create a set of pudding bowls that HSN will pair with recipes in a holiday season roll out, allowing customers to explore a cuisine category less developed in the United States than it is down under.

HSN will also introduce a new barware set of garnishings tools within its Wolfgang Puck lineup, one that also includes a deep fryer that offers money saving and healthier cooking options, as well as Wedgwood candles and Christmas tree ornaments and an exclusive range of Iris Abfel home textiles and other domestic items from the designer.

Other home-oriented products that HSN featured at the press event included suction secured Mighty Mug travel cups, holiday serveware from Royal Albert, and food prep tools and appliances from New York-based celebrity chef Kelsey Nixon, a lineup that incorporates space-conscious housewares such as a hand mixer that stores away beaters in the handle well.