HSN Launches iPad Shopping ‘App’

HSN is making it easier for consumers to shop, whether at home or not with the launch today of a new application for the Apple iPad.
With the launch, HSN said it would be the only retailer offering a video-centric iPad experience that allows consumers to watch both live streaming video and 15 channels of archived video, and to program their own channels based on personal preferences.
“HSN’s business exists at the intersection of entertainment, commerce and lifestyle programming, and the iPad technology gives us the perfect platform to deliver our customers an immersive experience that incorporates all three elements,” said John McDevitt, vp/advanced services at HSN. “The HSN app for iPad is also another new way for our customers to shop wherever they are, whenever they want.”
In developing the app, HSN aimed to include all the key features of the hsn.com experience. The HSN app for iPad allows users to stream live video from HSN and HSN2 or watch previously-aired content from the network’s video library on the top of the screen while simultaneously browsing related products on the bottom. With the slide of a fingertip, users can enlarge either aspect of the app, allowing for more viewing room for video or products.
HSN contends that it is the only retailer to offer 15 video on demand channels on the iPad across product categories including fashion, jewelry, kitchen, electronics, shoes/handbags and home. In addition, the app allows customers to create up to five of their own personalized channels, selecting their favorite merchandise brands or categories and compiling videos focused on their preferences.
The integration of video and commerce is designed to complement HSN’s live television programming. All necessary information needed before purchase is available at the customer’s fingertips, including product details, product images, related products and customer reviews. Future versions of the app will offer more ways for customers to personalize their shopping experience.