HSN has named Carmen Bauza as its new executive vice president and chief merchandising officer. She brings more than 30 years of experience to the company having previously worked for Walmart, Five Below and the Walt Disney Company. She officially joins the company November 28 and will report to Bill Brand, HSN president.
Bauza will be responsible for the management and continuous development of HSN’s cross-category product portfolio— including the ongoing expansion of proprietary offerings. Additionally, she will identify strategic opportunities to enhance cross platform experiences and maximize HSN’s customer reach through distributed commerce, the company said.
“I am extremely pleased to announce the appointment of Carmen Bauza for this critical role. She is a high caliber executive who is known as a consumer-centric brand builder and change agent,” said Mindy Grossman, CEO, HSN, Inc. “She will be a strong leader for our experienced merchandising and planning teams, as well as a key member of our executive committee. Carmen’s belief in HSN and our unique approach to retail commerce is a testament to our future growth opportunities.”
Bauza spent the past 10 years as a senior leader at Walmart, most recently serving as the svp/consumables, health and wellness merchandising division, which includes baby consumables, OTC and optical and chemical and paper goods. She also had oversight of innovations and systems in that role.
Prior to joining Walmart, Bauza oversaw seasonal retail for L Brand’s Bath and Body Works division. Before joining L Brands, she was with Five Below, where she led all merchandising initiatives for planning, pricing, distribution and sourcing. During her time at the Walt Disney Company, she served as a senior merchandising executive, creating and expanding business opportunities.
“HSN has always been a leader in offering innovative, differentiated retail experiences to its consumers, and I am thrilled to join this dynamic brand,” said Bauza. “Today’s consumer is shopping across all channels, looking for convenience and accessibility, but also a reason to buy. That’s the power of the HSN platform— they build customer engagement with a mix of unique content, compelling events and a growing portfolio of proprietary products.”