HSN is collaborating with DreamWorks Animation to produce a shopping event and product collections inspired by DreamWorks’ “Trolls” movie, opening in theaters on November 4.
As part of its entertainment integration strategy, HSN is bringing the music-filled, animated comedy to life through a collection that features colors, textures and themed pieces.
“We are thrilled to be partnering with DreamWorks Animation for the Trolls movie, leveraging the fun themes, colors and elements in the film to infuse new and unique products into our assortment,” said Bill Brand, president of HSN. “We are creating an immersive shopping experience on our television, mobile and digital platforms, and cannot wait for Poppy and Branch to make their HSN debut.”
DreamWorks animators have developed custom animation to introduce characters from the film into HSN’s promotions, which includes programming incorporated over five days leading up to the premiere. HSN has collaborated with its designers to create a collection of products, ensuring accuracy in character depictions and colors. The collection spans across the jewelry, beauty, apparel, accessories, electronics and culinary categories, featuring both curated and developed merchandise from designers such as Curtis Stone.
Beyond the collection, celebrity chef Curtis Stone is the voice of a character in the movie, and HSN will be featuring exclusive behind-the-scenes clips of him filming for his role.
“While I’m by no means an actor, it was good fun to sneak out of the kitchen quickly to read my line at the DreamWorks Studio in Universal City,” said Stone. “What I can reveal now is that I play a hardworking chef named Todd with a hankering for Troll-cuisine! I’m pumped to check out the movie with my kids soon. Starring in a movie, albeit a small role, is definitely a first for me.”