HSN and Time, Inc. have officially launched the Food & Wine housewares collection. The licensed line includes a range of culinary tools and housewares such as cutlery, small appliances, kitchenware, cookware and wine and cocktail accessories.
Justin Chapple, Food & Wine culinary director, will serve as the on-air chef representative for the product collaboration. Chapple will be joined by executive chef Jeffrey Hileman of Locale Restaurant in St. Petersburg to present the collection live across HSN’s platforms and on FoodandWine.com.
“I’m thrilled we’re partnering with HSN on this stunning, versatile collection of cookware,” said Chapple. “At Food & Wine, we rigorously test thousands of recipes and hundreds of pieces of equipment every year. We channel all of the lessons we’ve learned into our designs for the Food & Wine collection and I’m excited to share them with HSN fans everywhere.”
The partnership marks the first time Time Inc. and HSN are launching a dedicated distributed content platform, where users can explore shoppable content, exclusive instructional videos and recipes. The FoodandWine.com platform will feature a branded product line that has been designed by the Food & Wine editorial team.
“Our collaboration with Time, Inc. integrates the fantastic culinary expertise of Food & Wine with the HSN community and platform, to curate innovative content, as well as a functional product line,” said Carmen Bauza, chief merchandising officer for HSN. “We are thrilled to have Justin and Jeffrey as Food & Wine’s culinary representatives. We believe that their culinary skills and engaging personalities will resonate with our customers and compliment this wonderful new extension of the Food & Wine brand.”
As previously reported in HOMEWORLD BUSINESS, the partnership was announced in June with the collection scheduled to hit the market in October.
The Food & Wine housewares collection has a suggested retail price range of $20 to $200.