Hudson’s Bay Company has appointed Bari Harlam as chief marketing officer, effective immediately.
Harlam will lead the company’s Marketing Center of Excellence, charged with advancing the company’s approach to marketing through data-driven customer insights across its retail banners in North America.
She has served in senior marketing roles at BJ’s Wholesale, Swipely and CVS Health, where she built and launched CVS Pharmacy’s ExtraCare loyalty program. She has experience in customer loyalty, personalized and digital marketing, and data analytics, as well as branding, promotions, digital and social media, and e-commerce.
“Successful marketing is grounded in analytics and digital insights, and Bari has demonstrated an innate ability to translate this complex data into breakthrough strategies that put the customer first,” said Helena Foulkes, CEO, Hudson’s Bay. “Bari is the ideal strategic leader to harness the power of our information to drive performance. Her experience will be incredibly valuable to our business as we work to reinvent the way we market and deliver unparalleled experiences to our customers across all channels.”