Hudson’s Bay has appointed Milton Pappas chief marketing officer, effective immediately.
In this role, Pappas will lead the company’s Marketing Center of Excellence, which is charged with executing the marketing strategies of the company’s North American retail businesses.
Earlier this year, the company created the marketing center to centralize all-channel marketing development across all of HBC’s North American retail businesses. The center operates as an in-house agency and supports the execution of each business’s distinct marketing strategy with comprehensive campaigns that leverage best practices across the organization, including media, creative, partnerships and events.
Pappas joined HBC in 2016 as svp/digital marketing. He has served as interim chief marketing officer since June 2017. He joined HBC from New York & Company where he served as chief digital officer. Prior to that, he held senior leadership roles in marketing, digital and e-commerce at Nine West Group, Toys “R” Us and Redcats USA.