Hudson’s Bay Appoints Rooney To Lead Digital Efforts

Hudson’s Bay Company recently appointed Dion Rooney to evp/HBC digital. Rooney will be responsible for leading the company’s digital business and delivering the online experience across all banners.

Rooney joins HBC’s executive leadership team and will report directly to the office of the chairman. He brings more than 30 years of senior experience in the information technology field, including e-commerce, omnichannel retailing and supply chain. Prior to joining HBC, Rooney served as chief information officer of Toys “R” Us.

“With digital commerce transforming the shopping experience, we are committed to continuously evolving our all-channel experience and enabling our customers to buy anywhere and ship anywhere. Dion’s proven success in developing global e-commerce strategies and achieving significant growth through all-channel retailing will help us realize best-in-class performance as we continue to invest in our digital business,” said Jerry Storch, CEO, Hudson’s Bay Company.