Hudson’s Bay is launching a new immersive pop-up shop developed to meet consumer demands for apparel and home fashion that reflects the beginning of the Millennial era.
Launch of the pop-up shops is part of what Hudson’s Bay has dubbed The Nostalgia Project, an initiative that features more than 60 brands featuring throwback styles. The Nostalgia Project is underway in select Hudson’s Bay stores and online.
The Nostalgia Project collection will offer Hudson’s Bay shoppers a curated assortment of ’90s-style staples. Home and gift brands include Amped & Co., Bandai, Casio, Chupa Chups, Jelly Belly, Manna, Nintendo, Pyramid, Ridley’s Games Room, Rubik’s, Stiffables, Wild & Wolf and Wildflower.
The pop-ups cover some 1,000 square feet in each Hudson’s Bay location. They mount tiered wire-mesh fixtures, distinctive floor-to-ceiling decals and mannequins donning popular hairstyles from the period when Millennials were born. Shoppers arriving at the pop-up shops will find interactive beauty tutorials from MAC, customized jewelry pairings with Foxy and disc jockeys spinning every Saturday in March from 1 p.m. to 5 p.m.
Shoppers can find the pop-up shops at Hudson’s Bay’s Yorkdale, Sherway, and Queen St. in Toronto, Montreal downtown, Vancouver downtown and online.