Hudson’s Bay To Open E-Commerce Distribution Center

Hudson’s Bay Company plans to open a new state-of-the-art, all-channel fulfillment distribution center in Pottsville, PA, on July 1.

Consistent with the retailer’s digital growth strategy, the distribution center will utilize robotic technology to enhance its omnichannel retailing capabilities, the company said.

Hudson’s Bay plans to open the 450,000-square-foot Pottsville facility through a phased approach, expanding to 617,500 square-feet by January 2017. The center will run robotic retail technology that is approximately three times faster than the typical technology utilized in e-commerce distribution centers, according to the company, enabling it to reduce costs while improving output volume and accuracy.

The new center will support all e-commerce fulfillment for HBC’s Lord & Taylor and Saks Off 5th department store banners.

“At HBC, we are laser-focused on our all-channel strategy, and this investment leapfrogs us to the forefront of Internet distribution technology,” said Jerry Storch, Hudson Bay’s CEO. “As we execute on our digital strategy, we continue to invest in innovation that enables us to serve our consumers seamlessly, lead the evolution of trends in the retail industry, and expand our business which creates new job opportunities and investment in the community.”

The Pottsville center will also house corporate offices, a photo studio and a warehouse. It will initially have 600 positions, which includes the creation of more than 200 new jobs as well as 390 positions that will move from the company’s existing Wilkes-Barre, PA, facility. The Wilkes-Barre facility will continue to focus on supporting the retail operations of the Lord & Taylor, Saks, and Saks Off 5th banners.

Following the opening of the Pottsville facility, Hudson’s Bay plans to introduce the technology to its Scarborough, Ontario, distribution center this fall.