Hunter Fan Company has launched an updated website in an effort to give consumers a more engaging experience.
Featuring a fresh layout, the website includes a more streamlined and intuitive shopping experience and opportunities for consumers to engage with the brand via user-generated content, social media and inspiration boards. A more robust ‘Inspiration’ section highlights curated blog posts, how-to tutorials, trends in home, lifestyle, design and fashion.
Further design enhancements include a dedicated section focused on Hunter’s newest line of Simpleconnect smart home fans. The site also features simple navigation, extended product filtering, quick view options, prominent featured product browsing, thumbnail shopping and dedicated landing pages.
“Creating a captivating user experience that connects consumers with the brand and products in a more deep-rooted way was our first priority when designing the new website,” said John Alexander, Hunter CEO. “It was important to not only provide a seamless shopping journey, but to also serve as a resource for all of the consumer’s design needs, as we are always looking for opportunities to inspire.”