As retailers, large and small, continue to temporarily close their doors in the wake of the coronavirus pandemic, hydration suppliers are ramping up programs to support their partners.
Corkcicle launched a new strategy tailored to help its independent retail partners earn sales dollars while having to reduce hours or even close their doors. For the next three weeks, the company will give Corkcicle.com customers the opportunity to support their favorite local U.S.-based business while practicing social distancing, said Corkcicle.
Each retailer received a code unique to them to use in marketing and other activities. Customers can then shop online at Corkcicle.com and put the code in the section titled “support my local store.”
“As you might imagine, this public service comes at an incredible expense to the livelihood of their business and staff. In order to help supplement revenue for these stores while their doors are closed, we’ve decided to take action by providing you with a unique opportunity,” the company posted on its website.
Meanwhile, EcoVessel, a manufacturer of insulated stainless steel water bottles, mugs, tumblers, and growlers has launched its own initiative to help retailers mitigate losses.
According to the company, the retail partnership program offers retailers a 30% revenue share of all sales generated through their efforts. Each retailer will receive a unique referral link to share and track their sales. The retailer can then share the link with their customers through email marketing programs or on their social media platforms.
The company said that all independent retailers can apply to participate in the program, whether they are an established EcoVessel retailer, or not.
“We’d like to support our retail partners through this difficult time with an online revenue sharing program,” said EcoVessel CEO, Jon Fox. “It’s times like these that we are reminded how grateful we are for our retail partnerships. We need to collectively work together to overcome these difficult financial challenges.”