Hydro Flask, a division of Helen of Troy, has launched its My Hydro bottle customization program.
Consumers can now create a customized bottle on the Hydro Flask website, with color combinations ranging from quiet and calm to bold and bright, according to the company.
The My Hydro collection includes seven wide mouth bottle sizes ranging from 12 to 64 ounces. Consumers will have the ability to select from more than 183,000 unique color combinations by choosing one of 14 colors for the strap, cap, bottle and My Hydro exclusive silicone boot. Prices range from $34 to $78.
The My Hydro bottles are compatible with the brand’s flex cap, as well as flip lid, designed for sipping both hot and cold drinks. All My Hydro products feature TempShield double wall insulation and 18/8 stainless steel construction.
“Consumers can now build their own unique Hydro Flask through color combinations that resonate with them individually, creating a bottle that expresses their style and inspires them in their daily activities,” said David Visnack, vp/product, Hydro Flask.