IACC Program Expands Amazon Anti-Counterfeiting Tools

The International AntiCounterfeiting Coalition (IACC) and Amazon have expanded their joint program by offering participants insight into the counterfeit sales volumes of known infringers.

IACC member brands will be able to leverage the sales information to focus their enforcement efforts, and more efficiently partner with law enforcement and Amazon to target the most egregious counterfeiters.

The IACC and Amazon expect sharing of counterfeiters’ sales to help drive criminal referrals and litigation against bad actors, protecting customers and rights owners.

Launched in 2018, the IACC-Amazon program is a unique voluntary collaboration that provides streamlined, substantive engagement between IACC members and the retailer. Through the program, brands get an expedited path for enforcement issue resolution and a real-time feedback mechanism to drive long-term solutions.

“No one company, government or association alone can win the fight against fakes,” said Bob Barchiesi, IACC president. “It takes committed partners from all sectors working together and learning from each other to stand a chance against these sophisticated counterfeit criminal networks. We have seen real, practical and substantive results from the IACC-Amazon program. We look forward to deepening our partnership with Amazon.”