Cyber Monday looks to be the moment when retailers will make their greatest gains in the run up to the year-end holidays.
According to IBISWorld, online sales on Cyber Monday should gain 13.2% to $1.02 billion as compared to the 2009 date. Black Friday retail sales should advance by 1.9% to $11.7 billion, the market research firm forecasts. And it projects that consumer spending for Thanksgiving will increase 2.6% to $6.7 billion. However, IBIS expects non-food sales to decline 0.5% for the day while food gains 4.1%.
Expenditures in the overall Black Friday weekend— which IBIS counts as Friday through Sunday— should grow by 3.4% to $41.7 billion, the firm predicts.