Editor’s note: this story was updated at 1:30 p.m. Thursday with comments from Keurig.
A recent study by the Ohio State University Sensory Science Group showed that iCoffee’s patent-pending SpinBrew spinning needle with jets brews coffee that “tastes smoother with a more pleasant aftertaste and aroma” than Keurig units, according to information released on Thursday by iCoffee.
According to the company, iCoffee engaged the university’s Sensory Science Group to compare the differences in sensory characteristics between Starbucks K-Cups brewed in the iCoffee Opus with SpinBrew Needle Technology and in the Keurig 2.0 K-560 with stationary needle.
A panel of 12 Descriptive Analysis experts quantified each sample of Starbucks House Blend K-Cups brewed in each brewer, with analysis and evaluation of each sample in three categories: Flavor and Taste, Aftertaste, and Aroma.
“While some may consider this hard comparison coffee sensory testing a bold move, I do not,” Bruce Burrows, inventor and CEO of iCoffee, told homeworldbusiness.com. “After conducting many focus groups, it became clear that coffee consumers preferred the taste of coffee brewed with iCoffee’s SpinBrew Needle Technology.”
Burrows added that the study also revealed that focus group participants who said they had not purchased a stationary needle single-serve brewer because of the bitter flavor and aftertaste of coffee made by those units would now purchase such a unit after tasting coffee made by the iCoffee unit.
“It was important to me to have experts in the field of quantitative sensory testing to confirm that iCoffee delivers the flavor profiles that coffee lovers reacted so positively to,” he added.
On the heels of the panel’s results, iCoffee is rolling out The iCoffee Challenge nationwide, comparing the iCoffee brewer against Keurig at national events, allowing coffee drinkers to taste and experience the differences for themselves.
Keurig officials told HomeWorld that while they will not comment on a competitor’s product, they continue to have confidence in the quality of coffee made by their products.
“Our brewing system is all about delighting consumers by delivering the highest quality beverages with the simple press of a button. Today our Keurig 2.0 system, the most advanced system we have ever created, offers 400 beverage varieties from 60 major and beloved brands, including the top 10 of America’s best-selling coffees, along with the ability to brew a carafe as well as a single cup,” Keurig officials said.
To read the full report from the Ohio State University Sensory Science Group, visit www.icoffee.com/sensorytest.