SHERMAN OAKS, CA— Ideal Living is expanding its home environment portfolio with the launch of its new premium AirDoctor air purification system. The AirDoctor was 18 months in the making, according to company founder and CEO, Peter Spiegel.
“We felt that there was an opportunity to offer all the features and more of these other prestige brands at a much more affordable price,” Spiegel said. “Whenever we see an opportunity to offer the consumer a better value and better features, we believe it’s a good category for us to get into.”
The AirDoctor also allows the company to be more competitive in the international market where air quality is of high concern, Spiegel said. In order to do this it had to develop an air purifier that would meet the specifications currently being demanded by international standards.
According to Spiegel, these standards require air purification systems to filter smaller particles than those typically filtered by domestically manufactured systems.
He explained that in the U.S., most air filters capture particles as small as .3 microns, which account for allergens, dust and smoke. However, particles from hazardous air pollution capable of causing long-term internal damage are 2.5 microns to .1 microns, often referred to as PM2.5.
“The reason these particles are so dangerous is because they are able to penetrate deeper into the lungs, and there is conclusive research that they can cause lung disease, emphysema and long term can cause lung cancer and cardiovascular problems,” he said.
Noreen Noble, Ideal Living’s vp/marketing and creative, said that while the U.S. is nowhere near the same kind of hazardous air quality levels as countries overseas like China and India, recent news coverage has created an awareness in the states and helped further drive consumer interest in healthy living and indoor air quality.
The AirDoctor is able to filter particles as small as .1 microns due to its Ultra HEPA (High Efficiency Particulate Air) filter, according to Spiegel. “Even true HEPA filters only clean the air down to .3 microns. There is no legal term to describe filters that go beyond HEPA, which is why we call it Ultra HEPA. This material is the latest scientific breakthrough in filtering,” Spiegel said.
He asserted that the Ultra HEPA filter utilized by the AirDoctor is 10 times more affective at removing small particles from the air when compared to the original HEPA standard.
The company also took the air purifiers aesthetic appeal into consideration during development. Spiegel said, “Some air purifiers out there look very industrial, and even though they are very affective at cleaning the air they are not something that you want in your living room or bedroom. So it was really a big deal to develop for us and not just technically. We really tried to make it attractive.”
The AirDoctor also features quiet operation and a sealed system capable of filtering all of the air pulled through. It also offers a dual action gas trap filter that removes all volatile organic compounds in the air.
Spiegel said one of the AirDoctor’s more unique features is its air quality sensor. The sensor is capable of taking air pollution readings in the home and then offer the results in two ways: color coded and numeric. Consumers are then able to adjust the AirDoctor to the appropriate fan speeds based on the results.
It also includes an auto-mode that, once initiated, will turn over control of the AirDoctor to its smart intelligence. Based on the indoor air quality sensor readings it will adjust the fan speed itself.
The AirDoctor also has an option for Wi-Fi connectivity. The Wi-Fi enabled air purifier can connect to the AirDoctor app. With the app, consumers can turn the unit on and off, record up to five different schedules and initiate auto-mode. The app will also send out air quality alerts if a home’s air quality changes. An air quality alert of good to poor could be a warning that something more severe, like a fire, is happening at home, Spiegel said.
The app will also provide location-based information on overall outdoor air quality along with daily allergen alerts.
Spiegel added that this area of connected technology is becoming widely accepted by people of every age group, but the important thing to consider for connected devices is: Is it a nuisance or is it providing valuable information?
“You want to connect a device because it makes your life easier and adds value to your life. And that’s what we tried to do with the app for AirDoctor, we wanted it to really provide valuable information that you can use everyday,” Spiegel said.
The AirDoctor will start shipping in early spring for a suggested retail price of $499.