IdeaVillage Expands Finishing Touch Assortment

IdeaVillage is expanding its offering of hair removal devices with its new Finishing Touch Flawless Legs epilator.

According to the company, the tool is designed with German-engineered technology that removes leg hair with microscopic precision without the need for soap, creams, lotions or water.

The epilator features four 18k gold-plated floating heads said to glide over contours, including difficult areas like knees, ankles and shins. It also features a “palm perfect” design, making it easy to use and control, and built-in LED lights. It is hypoallergenic, making it safe to use on all skin types daily, the company said.

“When we were developing Flawless, we took a decade to learn exactly what women want and need when it comes to hair removal. The resounding success of Finishing Touch Flawless clearly demonstrates that what we have produced has resonated with them and we have set a new gold standard based on this consumer demand,” said Andy Khubani, chief executive officer of Ideavillage Products Corp. and the maker of Finishing Touch Flawless.

The Finishing Touch Flawless Legs epilator is available at Bed Bath & Beyond and Ulta for a suggested retail price of $59.99.