Igloo Products Corp. is opening its first West Coast office, based in Costa Mesa, as the hub for the company’s creative department, marketing and collaborations.
To disrupt norms and support brand development, Igloo has partnered with artists and creatives to bring a refreshing spin to the product line, the company stated. Collaborations include work with artists such as Andy Davis, Kevin Butler, Salty Crew and Independent, with more partnerships anticipated in the future.
Igloo pointed out that it already has debuted curated products exclusively for specialty retailers such as Thalia Surf Shop, Huntington Surf & Sport, Tilly’s and REI.
“With this new office, we are able to focus on the growth of Igloo through non-traditional mediums,” said Brad Blankinship, Igloo vp/marketing. “There is a freedom that comes from having our own office designed to promote brand awareness through partnerships, new product creation and innovative styling, and we are excited to see where this will take us.”