Igloo Products Corp. has partnered with e-commerce and omnichannel solutions provider Onestop Internet to develop a comprehensive digital commerce strategy that aims to cultivate a cross-channel brand experience.
“As we continue developing new products to best meet our consumers’ evolving needs, we want our digital presence to reflect those efforts,” said Candi Whitsel, Igloo svp/marketing and product. “We’re confident that Onestop can provide an exciting cross-channel experience that will honor our brand’s history while offering new insight into our consumers’ preferences.”
In addition to powering Igloo’s e-commerce platform and performance marketing strategies, Onestop will provide guest service for the brand, offering multilingual email, chat and telephone support to all online guests. Onestop will also handle all warranty related calls, offering assistance regardless of where the Igloo product was purchased.
“Igloo has a worldwide reputation for producing top quality products, and its commitment to excellence truly resonates with our team,” said Onestop president and CEO, Michael Wang. “Our infrastructure and tailored strategy will create a rich digital environment for Igloo shoppers, offering a whole new way to interact with the brand they already love.”