Igloo has released its softside cooler collection woven with Repreve, a unique fiber created from recycled, post-consumer plastic bottles.
The new Repreve collection includes five new styles, ranging from a 10-can lunch bag to a 36-can backpack.
Repreve is a leading, branded performance fiber made from recycled materials, said Igloo. Repreve is created from collected recyclables, such as used plastic water bottles, that enter a material conversion process where it is chopped, blended and melted into Repreve chips. Then it’s transformed into recycled fiber used in the material of Igloo’s new softside cooler bags.
The Igloo Repreve collection comes in three colorways: black, jade and black cherry. Each of the cooler bags also includes an antimicrobial, leak-resistant liner that is easy to clean and exterior zipper pocket for dry storage.
“As leaders in our category, it is our responsibility to continue to innovate the cooler industry, and our team takes pride in finding new ways to lower our impact on the planet by offering products and utilizing materials that are biodegradable, recycled or contain low environmental impact properties,” said Brian Garofalow, CMO, Igloo Coolers.