Igloo has revived its Picnic Cooler with the Throwback Collection. Introduced in 1992, the re-release features the same style, size, and color as the original collection and it is made in the same factory in Katy, TX.
The Igloo Picnic Cooler is a colorful take on a classic, that offers nostalgic functionality with vivid hues, said the company. The cooler features a hinge-open lid with dual carrying handles and pebbled texture top. In addition to the Picnic Cooler, Igloo rounded out the Throwback Collection with a Playmate Mini and 1/2 Gallon Sport Jug in matching colors.
“When we decided to re-release the Picnic Cooler we thought the only way to do it was to stay true to our roots and relaunch with the same colors, on the same machines, and in the same factory in Katy, Texas,” said Brad Blankinship, vp/marketing of Igloo. “Additionally, selling at Urban Outfitters allows us to bridge the gap of generations— those who shop there will be able to take a trip back down memory lane and purchase a cooler many of them likely took on road trips with their families when they were kids.”
The new collection has a suggested retail price of $17.99 to $67.99 and is available now at several retailers, including Urban Outfitters, nationwide.