Igloo Teams With Northwestern Medill Marketing Students

Igloo Products Corp. recently collaborated with Northwestern Medill graduate students from the integrated marketing communications program, who participated in a 10-week immersion program with the company.

The partnership with Igloo and Northwestern featured students working with company executives to reimagine distribution, redefine customer and shopper segmentation, streamline operational ways of working and other marketing strategies.

“We recognize that who we were yesterday, who we are today, and who we strive to be in the future are all different,” said Brad Connor, vp/category development, Igloo. “Northwestern students bring in fresh and innovative perspective that are valuable to growing the business smartly.”